February 17, 2012- Because of the success from Kindle sales, Amazon has jumped into second place behind Apple in global tablet sales. Amazon shipped close to 3.9 million Kindle Fire during the last quarter of 2011. Amazon now has a market share of 14.3% in the worldwide tablet market. The increase displaced Samsung from second place and cemented Amazon as a true competitor to Apple.
Apple still holds the fort as the dominant maker of tablets. The Cupertino, California company shipped over 15.4 million of its iPads during the same period. Nevertheless, the market share dipped to just 57% from the third quarter 2011 share of 64%.
The debut of Kindle Fire has influenced the share decline for Apple in the tablet market. The Fire was not launched until half way through November nevertheless; it started to quickly take its piece of the pie.
However, analysts say the Kindle Fire is not the iPad’s biggest competitor. They say Apple’s own iPhone 4S is its main competitor, as it was released in October of 2011 and took away disposable income of Apple buyers. Analysts say it did more to limit the growth of shipments of iPads, than the competition of both Amazon and Samsung.
Analysts also are quick to point out that Apple should regain market share again, as soon as they launch the next generation iPad. That launch is expected to take place sometime during this year’s second quarter.