February 13, 2013- Avon Products, Inc. (AVP), the world-famous company that uses “Avon ladies” (independent sales representatives) to sell its line of cosmetics, skin creams and fragrances is finally showing improvement in its business operations.
After several years of lethargic and even declining sales, the company reported some life in the latter part of the recently-ended year.
In truth, sales declines were reversed in two of its most prominent markets, one of which is located in Brazil and the other of which can be found in Russia.
In each case, the struggling company was able to increase sales, hire more representatives (they often become customers, as well) and cut costs.
This sudden business surge did not go unnoticed by investors. Shares of Avon stock increased a whopping 18.4% in early Tuesday morning trading, reaching its highest level since way back in May of last year when rival Coty attempted a buyout that failed.
An Avon spokesperson reported that the company was able to increase sales of all of its products by two percent in the fourth quarter. It also upped its signing of new representatives by one percent during the same three month time period.