June 25, 2012- This past weekend was a very animated one at theater box offices. Over $85 million was spent to see two animated films – Brave and Madagascar 3. Both films are non-live action and family oriented.
Brave is Pixar Animation’s 13th movie to open as the No 1 movie at the box office. The 3-D film debuted with sales of $66.7 million over the weekend. Madagascar 3: Europe’s Most Wanted, continued on with its strong earnings, even after debuting three weekends ago. The movie earned $20 million and has now earned a total of $157.6 million between Canada and the U.S.
A vice president for distribution from Disney said that animated films are doing very well because they appeal to a broader audience than some other genres of films do. They are entertaining to both children and adults.
The other films that debuted over the weekend did not resonate with movies fans. Abraham Lincoln: Vampire Hunter, a historical thriller in 3-D started off much lower than expected by earning just $16.5 million during its opening three days. Seeking a Friend for the End of the World, an apocalypse dramedy attracted even fewer movie viewers, debuting with a very disappointing sales figure of $3.8.
Brave is the latest Pixar hit, which is nearly perfect in its track record for producing hits at the box office.