July 30, 2012- Brazilian officials announced the launch of a new international tourist campaign to promote the country worldwide. The campaign – The World Meets in Brazil – was created by the country’s Ministry of Tourism and its Tourist Board known as Embratur. The idea is to promote the country worldwide as it prepares to host a number of major sporting events such as the FIFA World Cup in 2014 and the 2015 Rio Olympic and Paralympics Games.
Dilma Rousseff, Brazil’s President attended the program’s launch in a ceremony together with a number of other government authorities. She emphasized how important new international exposure was for Brazil and how important it is for travelers from around the world to get to know her country.
The campaign paints a picture of Brazil as having a unique culture that has a diverse number of experiences that all visitors can enjoy. Authorities from Brazil said the new campaign emphasizes the openness and friendliness of Brazilians, which is one of the most endearing qualities Brazilians have.
The launch of the campaign took place in the London Film Museum and was also attended by Gastao Vieira, the Minister of Tourism and Flavio Dino, Embratur’s President. There were more than 300 guests in attendance including many international tourist authorities, global media and tourism professionals. Embratur said over $40 million would be spent by 2014 to achieve its goals prior to the first big sporting event, the 2014 World Cup.