June 27, 2011- Cars 2 may not have received the reviews that other Pixar movies have, but that did not prevent it from maintaining a streak of box office number ones for the studio as the animated sequel was able to take in over $68 million this past weekend. Therefore they became the 12th consecutive Pixar movie to debut number one at the box office.
It was the 5th highest opening for Pixar ever but partially due to the expensive 3D screenings and high ticket prices. But taking into consideration just attendance figures, the Cars 2 debut only outdistanced Ratatouille, Toy Story and A Bug’s Life. The interest in 3D seems to be fading a bit as only 40% of all movie goers went to see that format for Car 2 versus the close to 60% that went to see the 3D version of Toy Story 3.
The other new release for the weekend, Bad Teacher came in at number 2 with sales of just over $31 million. It was a very good showing for the particularly low budget movie that stars Cameron Diaz and had been expected to no be well received. It was a good choice on Sony’s part to premiere the movie, which is an adult oriented comedy, against Cars 2 the family oriented movie.
Green Lantern, the Warner Bros. release dropped by 2/3 in its second week earning just $18 million for the weekend. Green Lantern had an estimated budget of over $200 million and a huge marketing campaign but has not done well at all. Super 8 closed at number four for the weekend taking in $12 million and at number five was Mr. Popper’s Penguins, the Jim Carrey comedy that took in $10 in its second weekend.