Domino's had an agreement with DVD rental stores and replaced their stock movies with custom made DVDs.

Domino’s Marketing Pizza DVDs

Domino’s Pizza Brazil came up with an unusual method of marketing their product. The company had an agreement with DVD rental stores and replaced their stock movies with custom made DVDs.  Those medi...
Google was a latecomer to search. When you’re the new kid on the block the paths that’ll lead you to the top of the hill are strictly limited: innovate or be the best.

Why Google Will Win the Semantic Search Race

Google was a latecomer to search. When you’re the new kid on the block the paths that’ll lead you to the top of the hill are strictly limited: innovate or be the best. Innovation is the obvious one, ...
BradColbow.com

The Social Media Guru Bubble

I’ve come to loathe most “Social Media Experts”.  Not all of them, of course, there are good ones out there, but they can be hard to find in an endless sea of “10 Ironclad Str...