April 27, 2012- The dominance of Apple, over its competitor Android, in the corporate tablet market widened during the first quarter of 2012. According to one survey, the iPad accounted for over 97% of all tablets that were activated by business users in the first quarter. The survey was conducted by Good Technology, a wireless email and mobile device vendor.
Good Technology is always analyzing what devices have been activated among the thousands of government and corporate users. Most of the businesses are located in the United States, but the survey data took into account activations globally, said a company spokesperson. Research In Motion devices (PlayBook) were not included in the survey.
The market share for Apple increased nearly 3% during the quarter, over the last quarter of 2011. Android’s market share therefore dropped to 2.7% from 5% during the same time period. The three generations of iPads were what businesses went for most and were very popular amongst users who take their personal devices to use at work. Tablets that are Android based, are not gaining in sales in that sector.
The financial services sector is where there are more iPad users than in any other sector, followed by the professional and business service companies, then the life sciences arena. One reason for the iPad dominance is there are no price advantages with selecting an Android tablet. No one will pay equal money with the same prestige if the hardware is not better.