May 8, 2012- Costa Cruises held a low-key event to christen its newest ship in Venice on Saturday. The godmother of the ship is Elsa Gnudi, the daughter of Pier Gnudi the Minister of Tourism for Italy. The new ship is Costa Fascinosa and is over 114,500 tons and can hold up to 3,000 passengers.
Its debut is the first step the company has made to move past one of the worst disasters in the cruise ship industry in close to a century. The Fascinosa cruise director, Stefhane Codeluppi also acted as the master of ceremonies and called for a moment of silence to remember 32 people who lost their lives after the Costa Concordia ran into the rocks off Italy’s Tuscany coast last January.
Despite the tragic story, executives from Costa expressed their optimism over the brand’s future. Its chairman and CEO Pier Luigi Fosci announced that the company has been able to bounce back and booking volumes have returned to pre-crash levels.
He said the market share for the company in the primary countries they operate in has not fluctuated. He said they were and still are Europe’s number one cruise line. The company will inaugurate its next ship in the fall of 2014.
The company also said it would be implementing a real-time monitoring system for routes so friends and family can monitor where their loved ones are along their scheduled route.