June 1, 2012- Alan Horn was named by Bob Iger as the chairman of Walt Disney Studios to replace Rich Ross. Iger announced on Thursday Horn’s hiring and many in the movie industry quickly labelled horn the new anti-Rich Ross. Horn’s hiring also will not create the intense scrutiny that took place with the former chief.
Horn, during a 12-year tenure as the president and COO of Warner Bros. proved he was a conservative leader who put in place the corporate mandates Iger had been pushing at Disney. Those include focusing on tent pole family properties that are backed by high production budgets, which will benefit the company’s other divisions through live events, TV shows, music, videogames, toys, a myriad of other licensed products, theme park rides and web properties after they have been released at the box office worldwide.
That kind of mandate for Horn was already in existence at Warner in the Harry Potter franchise. The franchise’s seven films took in over $6 billion via box office receipts, earned millions in addition revenue from merchandise and created three theme parks based on the Orlando, Florida Wizarding World of Harry Potter.
Horn, because of his background will not cause any feathers to be ruffled, as did Ross. Ross had his background in TV and it instantly made him the outsider. Ross was never completely accepted in the film community.