July 23, 2012- Last week Google announced that its second quarter revenue had increased by 35% over the same quarter one year ago. Sales were $12.2 billion and were up 15% from the previous quarter in 2012. The boost in revenue came in part thanks to the contribution of Google’s newest acquisition Motorola Mobility.
Without the contribution from Motorola, revenue at Google increased 21% from the same quarter in 2011, but only increased by 3% compared to the first three months of this year. The acquisition of Motorola was not completed by Google officially until this past May. Therefore, the contribution to the most recent quarterly results by Motorola was limited. Overall, during the shortened period, Motorola Mobility contributed $1.3 billion in revenue.
The CFO of Google said there should be some accounting variability with respect to the new mobile device sector of Google going forward. The company is making an evaluation of all its business sectors that it inherited in the acquisition of Motorola.
Now, Google has become more active with hardware than at any other time since the business started. The company has placed high hopes on the recently released tablet Nexus 7, that was built in conjunction with Asus.
The mobile advertising platform of Google also generated substantially more ad revenue on both the iOS and Android platforms during the quarter compared with the same quarter last year.