July 16, 2012- Ice Age 4 opened in theaters across North America this past weekend. Families came to theaters in modest numbers to see Ice Age: Continental Drift the fourth of the series. The movie took in $46 million in its first weekend to take first place in the box office in a very slow weekend for moviegoers. The entire weekend box office was off by 40% from the same time last year. Of course, last year at this same time, the last Harry Potter segment was released and earned an incredible $169 million.
Many considered the weekend as not the start of the latest Ice Age but as the last weekend prior to the release of the The Dark Knight Rises. Even more so than The Avengers, this is without question the most eagerly awaited movie release of the year. The only question that remains is if the latest version of Batman that includes Catwoman played by Anne Hathaway will top the weekend The Avengers had earlier. Odds are the movie will not reach the three-day total of The Avengers since it will not be released in 3-D as well, which helps increase the overall take.
Second place this past weekend was taken by The Amazing Spider-Man that earned over $35 million, passing the domestic $200 million mark in only 10 days and reaching $320 million abroad.
Ted, the R-rated Teddy Bear movie took in $22 million to win third spot on the big board. The movie is already the top-grossing comedy for the year and should hit the $200 million plateau before it has finished. Rounding out the top five for the weekend were Brave at number 4 with sales of $10.7 million and Magic Mike holding onto number five with $9 million in sales.