January 12, 2012- It did not take too long for Twitter to express its displeasure over the search changes Google has installed on its website. The changes have been labeled by Twitter as bad for web publishers and consumers. A privacy advocate group is threatening to go to the Federal Trade Commission to complain. Google has responded by saying they just want to make searches more personalized and deeper for millions of users.
The advocacy group, the Electronic Privacy Information Center is considering filing a formal complaint with the FTC saying the new search feature of Google raises concerns with antitrust and privacy issues. All this as Google is facing scrutiny about antitrust issues because of being accused of favoring its services in its search results.
Google has incorporated information such as comments, photos and news that has been posted on the Google+ network into search results for users. Members of Google+ will have the choice to see searches that have been customized to their connections and interests.
Rival web sites say the changes make it more difficult to find important breaking news that is often shared by its service users. That has become a major concern for users like publishers, news agencies and others that rely on the breaking information.
Google+ has over 40 million users and Google has worked for many years on trying to make its social search engine better tailored to them.