July 21, 2012- Apple, Inc. started selling its latest iPad in China this week. The tech giant hopes to increase its market share in the country where it receives 20% of all its revenue. At 8am Friday morning, Apple stores in both Beijing and Shanghai opened with numerous customers waiting who had placed reservations for the new generation iPad. In order to receive one of the new iPads on Friday, customers had to pre-order them.
Apple was able to start selling its latest tablet after it paid $60 million in June to settle a lawsuit over the trademark for the iPad in China. In January, crowds of people had to be held back at the Apple stores in Beijing who were waiting to get the new iPhone 4S. Some people threw eggs at the store. Apple did not want that to occur with the start of sales for the new iPad
One customer standing in line said as long as Apple continued manufacturing great products he would continue to buy them. He said other products made by other companies are not as good as Apple.
Apple is currently locked in battle with Amazon.com and Samsung Electronics for the market share lead in the tablet industry. On industry expert forecast the worldwide tablet market demand to be 107.5 million units for 2012.
In 2011, the iPad had a 72.5% market share in the tablet market in China. Lenovo Group was second with 4.7% and Samsung third with 4.6%.
The legal dispute that was settled in June was with Proview International. The cased had threatened the sales for the second best selling Apple product. Before the agreement was made, Proview had applied to block all iPad shipments to China.