October 18, 2011- Millions of customers snatched Apple’s new mobile device up in its first three days of retail availability. That was a record for Apple and sent a strong message to its competitors that Apple and the iPhone continue to dominate.
At Apple stores around the country, customers waited in long lines, some for days, to get the chance to buy the new iPhone 4S. Sales for the phone started in just seven countries over the weekend but were scheduled to expand into other locations. Apple has added Sprint Nextel as a new carrier partner for the mobile device.
The strong weekend sales will help Apple carry momentum into the upcoming holiday season, says analysts. The season is the most competitive time of the year and a number of different new devices will be appearing in stores across the country.
Apple will report its fourth quarter fiscal results today. Those results do not include the new iPhone 4S sales since its release was after the end of the quarter. First weekend sales data was not available from the three carriers Sprint, Verizon and AT&T.
The iPhone is a key unit for Apple as there were over 20 million devices sold during its third quarter. Just sales of the iPhone represent close to 50% of the overall revenue for the company. Shares of Apple dropped to $419.99 at the close of trading on Monday, but are up nearly 32% on the year.