March 14, 2012- Samsung Electronics has announced it will supply Apple with screens for its new iPad 3. Sharp and LG Display Co could not meet the quality requirements of the U.S. tech giant analysts’ have said.
The top flat-panel maker in the world, Samsung, is currently the only provider of the 9.7 inch iPad screen that will officially go on sale starting March 16. After the announcement, Samsung saw its shares surge to new record highs.
The deal for supplying Apple’s screens will help to strengthen the partnership between the two companies. Samsung is already the maker of chips for both the iPad and iPhone. All this despite the fact the two have legal battles across the globe with regard to patents.
A new version of Apple’s tablet, the iPad, was unveiled last week. It features a screen that has much more resolution and a processor that is much faster. The new generation iPad is expected to help Apple stave off the industry’s growing competition, including from Samsung.
The new specifications for the display screen on the iPad 3 are quite demanding. The high resolution is tough to achieve without compromising brightness and power consumption. The quality standards set forth by Apple has proven to be too much of a challenge for Sharp and LG Display.