May 7, 2012- The Avengers, the latest super-hero movies from Marvel became the new superhero of weekend box offices, by setting all time record for one weekend. The film earned over $200.3 million this past weekend in box offices in North America. That figure smashed the previous record of $169 million set by the last instalment of Harry Potter in July of 2011. The figure of $200 means that The Avengers reached $200 million in sales two days quicker than any other film. The Potter final and third place The Dark Knight took five days each to reach that number.
In North America, the movie started out strong and only got stronger through the weekend. Revenue for the movie’s midnight Thursday showings was the eighth best of all time. On Friday, it took in over $80. 5 million and was second to the last instalment of Harry Potter. On Saturday, it grossed $69.7 million and Sunday the estimate is $50 million. Fifty-two percent of viewers paid extra to see the movie in 3D and $15 million more was earned through surcharges from IMAX.
In Hollywood, the first days of May have been excellent. Spider-Man was the first movie ever to gross $100 million during its opening weekend. Since then there have been a number of other Marvel products, sequels and franchises. The only thing left is how high it will go.