May 11, 2012- The Secretary of Commerce and the Secretary of Interior announced the White House administration’s new National Travel and Tourism Strategy. This followed President Barack Obama’s call for a unified national approach to attract more tourism and travel throughout the U.S.
The plan includes input from both business leaders and local government, including the TTAB or the U.S Travel and Tourism Advisory Board, whose chairman is Todd Davidson from the Oregon Tourism Commission. The new strategy’s overall goal is to help increase the number of jobs in the U.S. and boost the economic growth of the country through attracting over 100 million international tourists who will spend more than $250 billion annually before the end of 2021.
The two Secretaries called the announcement of the plan a watershed moment for the U.S. It represents a formal acknowledgement of how important travel and tourism is nationally, and its overall status as a strong job creating, economic and cultural engine.
Five areas have been focused upon to help increase the number of visitors annually. Visitor experiences and customer service are two key elements said officials, along with coordination with government in policies such as visas and the establishing of a national office for tourism and travel. In addition, conducting research then measuring its results will help ensure the continual progress toward important strategies and goals.